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I have a beautiful granddaughter who was born with Down syndrome. She has enough challenges to face in her life and I want to make sure that finding appropriately fitting clothes will not be one of them.

Sunday, February 16, 2014

The New Year Is Off With A Bang!

How did the time get away from me since my last post?  I can’t believe I've missed December and January especially since there have been so many wonderful things happening.   I’ll have to try to squeeze it all in somehow without writing a novel!

December was a very busy month for us.  Sales were much improved because of Christmas.  So I expected January’s sales to be very minimal and to my surprise they were much better than I expected.  The Staples prize has allowed us to advertise on Facebook and our number of new likes during January was about 200 per day which has given us so much exposure to new people that the sales during the month of January were up more than I would have thought.  The best part was that almost all the sales were new customers, so I’m so happy to welcome many new customers to our Downs Designs’ family!

January gave me a little bad news, we didn't win the Chase $250,000 grant.  I was so hoping we could have landed the grant but it wasn't in the cards.  But something else happened by the end of January that took away the disappointment.  Huffington Post did a story on Down Designs!  OMG it was more valuable than money.
 
http://www.huffingtonpost.com/2014/01/24/downs-designs-karen-bowersox_n_4660060.html


They posted the story on Friday, January 24 and by Saturday out website crashed.  Our site couldn't handle all the traffic.  By Sunday morning Eric had successfully moved our site to a bigger server and new orders started coming in.  We posted a sale on February 2 and that week we topped our best month in just eleven days.  I’m still digging my way out of the stacks of orders.    

That weekend our Facebook page “likes” jumped up 4,000 people and the emails and comments on Facebook and Twitter were nearly impossible to keep up with.  News stories and Blogs were writing all about Downs Designs.  Fox 8 came out and did a great story and ran it 5 or 6 times.  Radio stations called me and I was interviewed on several.  I've had a few Skype interviews and even an online paper in London, England interviewed me and did a story.  What an exciting time at Downs Designs.

The next really exciting news is my NBZ Jeans.  They are being delivered to us right now.  I expect our first order to arrive in about 2 weeks.  We got a sample of the finished pants and I’m amazed!  They look and feel fantastic.  So far they fit everyone I've been able to put them on.  I only got two pair as samples, a size 38 waist and 40 waist.  I’d post pictures but I want to wait until we launch them.   

I am seeking outside funding for this new brand and preparing to find investors.  NBZ has a potential market of millions and millions of men who may need help with dressing due to one disability or another or there may be men who just want a comfortable, stylish pair of jeans … which will open up the market to so many more. 

We've also decided to market them on Amazon as well.  We’ll market them as elastic waist jeans with no buttons or zippers and there is not much else available so I think Amazon may be an awesome outlet for us. 


Well, I think I managed to cover all the updates without writing a novel.   I’ll be writing again much sooner!  There will much more news to share once the new jeans arrive!

Saturday, November 23, 2013

New reason to head back to the factory


Downs Designs is launching a sister company… NBZ Jeans (no button, no zipper jeans).  We’re hoping to have our new line of jeans in stock by early next year if all goes well.   These new jeans are being designed for men only at this time.  We also have plans for a similar jean for boys later next year.    Research regarding disabilities that affect dressing is overwhelming.  The number of men and boys with a disability that makes manipulating a button and zipper difficult is in the millions. 

With the success of our stretchy men’s jeans without buttons or zippers for people with Down syndrome, I thought why can’t I make typical sizes with the same design in mind?  Women have no problem finding elastic waist jeans with spandex but a similar kind of jean for men is nearly impossible to find.  In the adaptive wear world, what is available in elastic waist jeans for men is not very stylish and are mostly for the elderly.  But with the rise of autism and other disabilities, millions of younger men and boys are faced with challenges in dressing as well.  Downs Designs jeans offer a comfortable, stylish jean that aids in independent dressing but do not fit typical men.  So the need for typical sizes in this type of style is one I hope I can meet.

So I just spent a week in China at the factory, preparing our new line of jeans for men.  I’ve chosen the fabric, pattern, accessories and stitching for 8 sizes of men’s jeans.  I hope to get samples of these jeans made in the next month and try to get them into production before year end.  I hope all goes well.

With the high costs of Downs Designs’ “try-on” service, its overhead is very high.  NBZ will share expenses with Downs Designs which will be a great help to Downs Designs’ bottom line and allow me to continue to give every customer our very special, individualized service.   My goal is to grow Downs Designs but it’s a slow, expensive process.  Having help with overhead expenses will allow me to build it just a little faster.  

Tuesday, October 15, 2013

Five new styles are now available

New items arrived last month and I've been so busy, I just haven’t had time to catch up on my blog.  I try to post at least once a month, but the time has flown by!


So, here’s what’s happened over the last two months:    


We received our Youth boy jeans, the Alex and Patrick.  These two styles have been selling very well and customers have been very happy with them.  The fabric is amazing and they look great.  I’m so happy to have another age group available.  The Youth girl styles are still not in production which really saddens me to say.  The last samples that came from the factory still had some design problems but I think we've finally solved them and we may begin production very soon.  This means they won’t be available for about two months or so and that’s if there are no complications
.

Two more styles for the ladies are now in stock - the Diva and Sheryl in black denim.  We completely redesigned these styles so they will need another “try-on service”by our customers.  We made these two lades styles in much bigger sizes and I’m happy to have them available.

We also have 5 sizes of the Timmy style in black denim.  We originally were going to make another style for the ladies, but we had some design problems and chose not to make the third style.  With the leftover fabric, I had the factory make the Timmy in black in size A, B, C, D and E.  They look great and make a nice casual dress pant but the sizes are limited.

So, how’s our Staples prize coming along you may ask?  I must say it’s taking a little longer than I had expected.  A portion of the prize was an agent from Gannet Local and that part has been a little slow.  They finally assigned us an agent and we've been working on a marketing strategy which should start to kick in sometime this month (October).  I’m anxious to get this going as the Christmas season is just around the corner.


I have some more exciting news:  Last month I was contacted by Karen Watts who owns a hair salon in Arkansas especially designed to cater to children and adults with special needs.  As a mother of two boys (one with autism and one with Down syndrome) and a hairdresser, she saw the need to create an environment that would address the challenges of getting a haircut for people with disabilities.   Her salon helps make getting a haircut a more pleasant experience. 

Besides doing hair in her salon she carries many items that cater to people with disabilities and thought our jeans would be another great service she could offer.  So we decided to set up our first “try-on” station.  I sent her one of each size of our children’s, youth and teen jeans.  She won’t have to carry stock or do any sewing, just determine which pair fits the best, then help place the order.   She’s an incredible lady and I’m proud to be associated with her.

Getting the new jeans in last month (September) really boosted sales.  I was so busy with shipping I was struggling to keep up, so when we entered into Down Syndrome Awareness month (October) and we had a store wide sale and things really picked up.  Our turn-around time is taking a little longer these days, so please be patient.  

With the increase in sales I hired someone to help me in the shipping department.  I’m happy to introduce our newest member of the team, Mary Diemert.   Mary has a lot to learn about our unique business and I’m so confident that she will do a great job.   

Well, that about sums it up, I’m glad to report that sales have improved and we've added new styles.  Let’s keep our fingers crossed that we can finally complete the youth girl style and hope for a busy holiday season.   

Monday, August 12, 2013

Winning the Staples "Push it Forward" Contest

Can I be more excited about the month of July!   I have to say that July was one of the most amazing months Downs Designs has had to date.  I don’t even know how to keep it short because so many events occurred that are major changes for us.

The biggest news of all is that Downs Designs won the Staples National “Push It Forward” Contest.  Laura saw this contest on Facebook and entered it by chance.  She had to write a small paragraph about why Downs Designs could use their prize.  Well, their prize was $50,000.00 worth of the digital marketing and boy could we use it!

Because I’m still a struggling young business, there hasn't been money in the budget for much marketing.  So winning this prize at this phase of my business couldn't have come at a more opportune time.  What we won is $35,000.00 of digital marketing and an agent from Gannett Local, a digital marketing advertising agency; and one year of Constant Contact and all their extra add-ons.  We also won a one-hour session with Steve Strauss, one of the country’s experts on small business.  Then, on top of that, we won a check for $10,000 to cover the extra taxes.

OMG, can you see the value in this for us.  This is really an opportunity for Downs Design to learn ways to grow the business.  

So with all the work ahead in marketing, I brought on board another amazing person, Chrissy Lorenzo.  Chrissy is a journalist with experience with Pinterest, Twitter and other social media networks.  She will be able to expand our marketing in other ways.   We’re all happy to have her as part of our team.

The second great news is the success of our attendance at the National Down Syndrome Congress Conference.   It was our fourth year and by far our best.  Jillian and Laura are completely responsible for its huge success.  They suggested that they take all our pants and shirts (3 of each size), our dressing rooms and a sewing machine to the conference.  They wanted people to not only be able to try on our jeans but get fitted and get the jeans hemmed right there.

So I rented a huge van for them, they took Jill’s sister and boyfriend along for extra help, loaded the van with all our “stuff”, and drove all the way to Denver (Wagon’s Ho!).  They were one of the busiest vendors there and sold lots of jeans and some shirts.  I couldn’t be more proud of my staff for the hard work and sacrifices they make to help grow our business.  They go way beyond the “call of duty”!

Well, the last good news will be hard to put on paper. I cannot express in any words, or get across the value of what happened next!!!! 

Here’s what happened:
A few months ago, one of my customers from Chicago called to reorder some jeans for her daughter.  She told me her daughter lived in a group home and lived a very independent life.  I mentioned that we may be able to set up a trunk show if there were enough people there with Down syndrome.  She told me there were about 600 residents and maybe 200 with Down syndrome.

How could there be any facility that big?  This place in Chicago is called Misericordia.  It was started about 45 years ago by a nun, Sister Rosemary.   You can visit their website www.misericordia.com and learn more about it but I can tell you that there is absolutely no place like this anywhere is the U.S. 

I also mentioned that I was looking for an investor.  So, this amazing woman invited me to Chicago to meet with her and her husband.  Her husband sat with me and reviewed my business plan and said he was going to help me find an investor, that there were plenty of families there that would be willing to help…can you believe this?  That would be the best possible situation….to find an investor who has a child with a disability that would totally get what I am doing.  She also planned a small cocktail party for me and I met some wonderful people. 


I’m not sure I can express my excitement these days.  Good things are coming!  For me every day is a new adventure.

Sunday, June 16, 2013

Our new website has launched!

Since my last writing, there has been so much activity going on that I’m not sure I can explain it in a few pages of writing.  But, the website finally launched and I couldn't be more proud.  It looks amazing and I’m so excited how it turned out. 

The pressure of creating a new website was unbelievable.  I didn't know it would be so intense.  Laura and Jillian did an amazing job preparing and reviewing all the photos and text that went into the site.  The site builder, Sean, worked relentlessly for several weeks and I must admit, the pressure mounted and finally exploded.  But I couldn't be happier with the results and everyone’s hard work is really reflected on our new site.  I can’t thank everyone enough for the time and effort that they put into it.

I also want to introduce Devon Beckwith to our Downs Designs family.  Devon is a photography major at Purdue University.  She is helping us out this summer with new photos for the site.  I can’t believe the pictures she has been taking and how great they look.  I hope by the end of summer, she will have improved our site photos completely.  



We actually did a photo shoot recently with two of our models, Emily and Michael, and it turned out to be so much fun.  We shot them in our shorts, capris and short sleeve tees in Emily’s beautiful back yard.  We have more models yet to photograph, so stay tuned to see how they turn out.


We also ran a Facebook campaign which brought our “likes” to over 15,500 as of this writing.  In about a month we added over 10,000 people to our page.  Now I’m hoping to see an increase in sales as a result of these efforts.   

Our next big event is just around the corner - The National Down Syndrome Congress Conference.  It’s coming up in mid-July and will be here before we know it.  We have some really big plans for this year’s event.  Laura and Jillian are really going all out to make this year’s event our best ever.  What would I do without those gals; they continue to amaze me with their hard work and love of their jobs and what they do to help build this business.   


With the introduction of shorts and short-sleeve t-shirts, Doris, our seamstress, has been working extra hard as well.  Her idea to shorten the sleeves on our shirts and hem our pants into shorts was brilliant.   It’s an opportunity to offer a little more variety for the summer.  I love how the shirts look in short sleeves and the pants make great shorts or capris. 

We’re also trying to prepare a small catalog as well.  It’s another project Jill has been working on.  We hope to have it completed by the conference and put it on the site as a downloadable item, just like our brochure.  With everything else going, I hope we get it done in time.

Here’s the latest update on what is in production.  The ladies black jeans had some design problems.  So, we are only going to have two styles coming out in black.  Since we redesigned our ladies patterns, there were some problems with the “dip down” style.  It just wasn't possible to make it like we wanted.  Since we added larger sizes, it created some difficulty in the pattern.   With these problems at hand, we decided to just go with the Diva and Sheryl styles in black.  We’ll have to see how our new styles work out once we start selling them. 

The youth girl style continues to be a problem.  We are now having our other factory attempt to make the samples.  We cannot explain the problems we've had with the youth girl pattern.  One problem after another has plagued us. The factory has finished the youth boy styles and they will ship with the two ladies styles that are in production now.  We hope to have the youth boy styles and the two new ladies styles available in the next 6 weeks or so.  But with regret, the youth girl styles will not be ready by then.  Our other factory is also preparing the Jacob and Danny styles in black denim.  We hope that they will arrive in about 6 weeks as well. 

We finished shooting our new video.  It should be finished by the conference.  It was way more work than I would have expected and I’m anxious to see the final results.  How do you fit your entire story in a 3-minute video…challenging to say the least. 

The last big item that I’m working on is preparing to seek out an investment company or even a private investor.  It’s time!  I hope to find more funding to help grow Downs Designs to another level.  I think I've reached a point that I've done all I can do at this level and if I want to expand this business and build our sales, I need help.    

Thursday, May 2, 2013

Time Flies


I can’t believe I've been back from China for two months already.  I haven’t posted since early March.  There’s been so much going on and not so much going on all at the same time. 

My trip to China was absolutely vital.  We were having issues with some of our patterns but by sitting with the pattern maker at the factory face to face, I was able to clear up some of his concerns.  Our designs are unlike anything they make so it can be a bit confusing for them.  For example, he doesn't understand why the knee placement is so short.  But through Joey, my sales representative who speaks good English, we were able to work through the issues at hand.   Having photos and samples are a great help in communication as well.  

We received the samples about a month later of the youth girl and youth boy in denim and three different styles of the ladies jeans in black.  We've redesigned our ladies styles with improved sizing and we've changed the waistband that the ladies jeans currently have.  We’re also going to offer more sizes as well.

Once our samples arrived, Jill made appointments with all the models.  The youth boy was a successful fitting and we just started production on those.  The youth girl, unfortunately, was not a good fit.  We still have a few more adjustments to make before I feel we are ready to put them into production.  This youth girl style has been a real challenge for some reason…not sure why!

The Sheryl jean and the Diva jean samples were also good.  We will no longer be reproducing the Emily Dip Down style; we've altered the style now with a different shape that we feel will be a better fit for more ladies.  This new style will be called the Rebecca Dip Down jeans and all three ladies styles are now in production.  The other factory that I have been working with just sent us samples of the Danny and Jacob Dip Down style in black.  The fit was good so we’re starting production on those two styles as well. 

We’re also introducing our new website this month.  We’re making our website more user friendly and more fun.  Photos and testimonials of our customers who have sent us pictures of their loved ones wearing our jeans and tees will be splashed throughout the site.   We can’t wait to show off their happy faces.


Our new site will also explain in detail about our exclusive “try-on” service.  This service makes ordering risk free and assures each customer of a perfect fit or their money will be refunded.  The first order takes a little time to get it right, but once the correct size is established, the next order is easy.   We’ll help each customer with their order every step of the way.

Since our first video is now a little outdated, we are starting production on a brand-new one.  We hope it will bring everyone up to date on our progress.  We also will include a how-to-measure video to make measuring more clear as well.   We know it can be intimidating to those who have never sewn or taken measurements.  But getting a great fit is worth the extra effort!

We also have some new marketing plans.  WE NEED MORE SALES!  Downs Designs needs to get the word out to more people who need our clothes.  I think I will talk about these ideas in my next writing.  I want to discuss in more detail about some of our new ideas to “spread the word”. 

Follow our progress on our Downs Designs Facebook page…so much is going on these days!

Tuesday, March 5, 2013

My next trip to China...coming up!


Wow, here it is March of 2013.  Since my last post, the New Year has been very quiet.  After an exciting November and December in 2012, January came in with a “retail sales letdown”.   It's nothing that I didn't expect, but it has been very disappointing.  But as March has begun, I’m starting to see a little pick up!

I do have some sad news to share.  Late in January, Laura's father had become very ill.  For weeks she was at his bedside and a few weeks ago, he sadly passed.  We missed her dearly while she was gone but she was where she needed to be.   

Laura had made plans to attend the Abilities Conference in Atlanta and DSAIA Conference in Cincinnati but was unable to attend either.  Jillian took the "bull  by the horns" and lifted that responsibility off Laura's shoulders.  She couldn't find airline tickets to Atlanta for a reasonable price because of the late purchase, so she actually drove there.  She said the conference was amazing and met so many people with many different disabilities.  The DSAIA Conference in Cincinnati was another great event.  I can't thank Jillian enough for stepping in and taking care of all the arrangements.  

Well, I'm heading back to China this week to spend time at the factory.  We're working on the samples for the youth sizes and the samples for the ladies jeans in black denim.  During the Chinese New Year Holidays, the entire country shuts down.  It’s the one frustration I have with China.   The whole month of February the workers take time off to go back to their homes to celebrate their biggest holiday of the year.  Unfortunately, many don’t return to their jobs, so the month of March the factory owners have to rebuild their staffs.  This causes about a two-month delay every year in production.

So now the youth sizes will not be ready for a few more months, which is a big disappointment, but if there is one thing I have learned in this business ... its patience.  But I'm glad to be there in person to meet with the sample maker myself.  They have lots of difficulty with our special sizes and shapes.  The shape of our pants styles are nothing they have ever seen and they find our styles very challenging.  So maybe with me there, I will be able to explain more clearly what we need.   

The ladies jeans are of a big concern for me.  The first factory that made our ladies’ jeans did a fantastic job and the ladies jeans fit very well.  Now we are going to make them in another fabric (black) and by our new factory.  If the samples don't come back right, then it will take time to make more samples.  I can only hope they get it right on the first try.  So, this trip may be the most important one of all.

Also, I decided that making skirts is just too labor intensive.  So I'm taking that idea off the table.  It would be cheaper to make new ones; but we're not ready to make skirts just yet.  Our first priority is finish all the pants and to make them into other fabrics.  We plan to focus on making the best fitting pants anywhere for our Down's customers.  

It was finally necessary to raise our prices.  So effective March 1, you will notice a small increase in the price of all our jeans.  Also the post office had a price increase, so our shipping costs had to go up a little as well.  I still believe the cost of our jeans is very reasonable and with our exclusive “try-on” service, I feel they are well worth it.    

Well, please keep spreading the word.  It’s vital to our growth and development to increase our sales this year.  Now that we have products to sell, we need more sales.  So please, if you like our products, help us grow our business!