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I have a beautiful granddaughter who was born with Down syndrome. She has enough challenges to face in her life and I want to make sure that finding appropriately fitting clothes will not be one of them.

Monday, August 25, 2014

A New Beginning

Well, I haven’t written in about six months and I’m not sure why.  I've had writer’s block I guess.  Every time I sat down to write another entry…nothing came out.

So I've decided to face the beast and get back at it.  So much has happened since my last entry I don’t think I can get it all in one message so it may take several entries to get caught up.

So where did I leave off? 

Maggie Jeans were actually
being sewn at the factory
while I was there to see it!
Maggie in her first
photo shoot!
My favorite announcement is the arrival of our youth girl jeans, the Maggie Dip Down and the Bridget.  After two and half years of trial and error, they are finally finished.  They should be arriving sometime this week.  While I was at the factory on my last trip in May, I got to see them actually being sewn.  It was by far, the most emotional experience I've had to date.  My granddaughter’s jeans have finally been shipped and I can’t wait to get them in stock.  So many people are waiting for this size group.  It’s the last of all our sizes and this completes our line of jeans for all ages about two and up.  After four and half years, we've completed an incredible journey. 

Dan, showing off
his new NBZ Jeans
Well, our sister company, NBZ Jeans has launched and sales are finally beginning to pick up, but very slowly.  More work has to be done to figure out how we can market this new brand of jeans for men.  Amazon has been a complete waste of money and time.  Google AdWords has been my only source of marketing and that’s been almost a waste as well.  So, we decided to use the last two months of our Staples prize money on ads on Facebook for NBZ Jeans.  We started at 350 followers two months ago and now we have over 8,000 followers.  I think Facebook is where I need to focus our marketing dollars.  Sales have definitely improved since our Facebook advertising began.

My grandson, Patrick
is modeling our NBZ Jeans
for  boys, he looks fantastic!
When I was back at the factory in May, I was working on the boy’s line of NBZ Jeans.  The samples came in a few weeks ago and we have been testing them.  A few tweaks and I think they are ready to get into production; wow, are they fantastic.  I’m actually headed back to the factory in two days to approve the final samples and get them into production.  I also will be working on some new products while I’m there.

I’m not going to write any more tonight.  I have so much more to write about, but I’ll save it for another entry.  

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